b'MANUFACTURERS DIRECTORYBlum-Novotest Inc. 514-694-4002 Greer, SC 29652 marketing@archgp. 416-895-4769 championcuttingtool.859-344-6789 novacam.com 864-877-0919 com carbide.ca comblum-novotest.us Optical Gaging864-877-6554 (fax) See ad on page 7 CJT Koolcarb Inc.Brunswick InstrumentProducts amamcotool.com Ceratizit USA Inc. 630-690-5933LLC 585-544-0400 sales@amamcotool. Besly Cutting Tools 11355 Stephens Rd. cjtkoolcarb.com920-894-1176 ogpnet.com com 815-389-2231 Warren, MI 48089 Cline Toolbrunswickinstrument. Phase II Machine &See ad on page 52 besly.com 586-759-2280 641-792-7086com Tool Inc. B&T Tool & Eng. 586-759-1657 (fax) clinetool.comBuehler 201-962-7373 ARCH Cutting Tools Inc. ceratizit.com Cobra Carbide847-295-6500 phase2plus.com 2600 S. Telegraph602-267-1481 craig.engler@ 951-280-4700buehler.com Precision Devices Inc. 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Drilling and ReamingFischer Technology410-643-1600in One Operation?Inc. spcinnovations.com860-683-0781 The L.S. Starrett Co.fischer-technology.com 978-249-3551 CERATIZITGagemaker LP starrett.com713-472-7360 Tensitrongagemaker.com 303-702-1980 DOES IT.Gradient Lenstensitron.com/tension-Corporation meters585-235-2620 USA Borescopesgradientlens.com 931-362-3304GTI Spindleusaborescopes.comTechnology Inc. View Micro-Metrology603-669-5993 480-295-3150gtispindle.com viewmm.comHeidenhain Corp. Weldon Valves 847-490-1191 Manufacturing Co. heidenhain.us Ltd.HEMCO Corp. +86-592-3179679 WTX Drill Reamer816-796-2900 weldonvalves.comHEMCOcorp.com Zygo Corp. Reduce Machining Time and Increase Hexagon Mfg.860-347-8506 Tolerances with More Cutting Edges.Intelligence zygo.com401-886-2000hexagonmetrology.us QUILLS Increased Cylindricity of Hole Hydra-Stop Fischer SpecialHigher Cutting Speeds800-538-7867 Toolinghydra-stop.com 440-951-8411 BRAND DESIGN GUIDELINES Improved Centering and PositioningOVERVIEW OF THE CERATIZIT GROUP 11InterTest Inc. fischerspecialtooling.com908-496-8008 Superior Surface Qualityintertest.com Three Cutting Edges Midwest FlexSystemsR Innovative Dragonskin Coating Improve Ef ciencyInc. 2. Corporate brand For Steel and Cast Iron 12 OVERVIEW OF THE CERATIZIT GROUP BRAND DESIGN GUIDELINES810-424-0060midwestflex.com As an organization, CERATIZIT is branded CERATIZIT Group, with the corporate logo as displayed below:REAMERS CERATIZITs full line of reamers includes changeable tip, Mueller Gages high speed and solid carbide (retipping service available).626-287-2911 Accu-Cut Diamond mueller-gages.com Tool 3. Tagline and company descriptionNewage Testing708-457-8800 TaglineA tagline is a catchy phrase or series of words used to make customers, consumers and other stakeholders remember Instruments accucutdiamond.com a brand, be it a company brand or a product brand. Companies create taglines to use in various marketing and com-munications efforts with the goal of drawing attention to and creating engagement with their brand. 215-355-6900 Allied Machine & hardnesstesters.com Engineering Tooling the Futurenoax Technologies 330-343-4283 www.ceratizit.com Tagline font: Nimbus Sans L BoldCERATIZIT offers superior hard material technologies, knowledge and services for different industries. By doing so, we 704-992-1606 alliedmachine.com are tooling the future on three different levels: noax.com/en 1. The products and applications developed by CERATIZIT aim to tool the future of our business partners and their customers. NovacamAMAMCO ToolPresents a uniform image of our company on an internal and external communication level2. CERATIZIT tools everyones future through the constant innovation of materials and applications that contribute to shaping a large number of machines, tools, applications and consumer goods that are part of our immediate environment and our everyday life.Technologies Inc. P.O. Box 200Umbrella brand applied on a comprehensive and superordinate level; whenever possible3. As an employer, CERATIZIT gives its employees the tools to shape their future by providing a dynamic and the sender of all communicationschalenging working environment. At the same time, we look to nd new talents that wil help us tool the future forRepresents and brands our organisation as a whole:the generations to come. - our employees- our production sitesBasic rules ctemag.com/cteguide.com51 - our sales ofcesThe CERATIZIT grey colour is the tagline standard colour, and is applied on brochures, catalogues and posters for example. When the tagline is used as a design element, it can be implemented in the CERATIZIT red colour. A white version is alowed when the tagline is placed on a coloured background. Tooling the Future Tooling the Future Tooling the Future Toolingthe Future50-66 Manufacturers.indd 51 If the tagline is to be displayed with the logo independently in print, the folowing dimension and placement are prescribed. File templates of this version or just the tagline can be requested from the Group10/22/20 11:38 AMCommunications and Marketing department.HExclusion zone = H Alternative placementdepending on space a, with one or tvailablewo H.CERATIZIT GROUP November 2019November 2019 CERATIZIT GROUP'