b'HELP WANTEDThe outlook for workforce development in the manufacturing industry is optimistic, but hurdles remain.M endeavor. As a result,By Alan Richter Intelligence Division. The anufacturing is an ancient yet everManufacturing evolvingworkforceU.S. headquarters of the company is in development shifts constantly. However, aNorth Kingstown, Rhode Island, and he is manufacturer must attract workers before itbased in Frankfurt am Main, Germany.can develop them. The process begins withWhen they join a company, he said, companies striving to become the employerthey ask, OK, what am I delivering to cus-of choice. tomers, or how can I make a change to ad-People entering the workforce frequentlydress also the bigger topics that we have in are searching for a career that providesthe world?a sense of purpose, said Alexander Fre- Those subjects include sustainability und,directorofproductmanagementand the transition to green energy, Freund forproductionsoftwareatHexagonssaid, noting that companies like Hexagon Workforce.indd 20 8/15/23 12:58 PM'