b'ways to achieve the desired results. agent like glue or resin to a back- layer of abrasive material.Bonded abrasives are made bying material, such as paper, clothLoose or bulk abrasives are also combining abrasive material with aor something similar. The abrasiveroutine. Sand, walnut shells, glass bonding agent. The mixture thengrains are applied to the bindingbeads, garnet, dry ice and alumi-can be formed into many differentagent and coated again to createnum oxide are some of the abra-shapes, creating grinding wheels,a flexible product that has a singlesive materials that commonly are cutoffwheels,grindingpoints, dressingsticksandmanyother formed abrasive products.Coated abrasives are probably the most typical abrasive product as this is the group of goods we ge-nerically refer to as sandpaper. As my salesman friend pointed out, this family of abrasive materials is far more significant than we some- Spot Drilling, times realize. Coated abrasives areDrilling and Reamingconstructed by applying a binding in One Operation?CERATIZITDOES IT.WTX Drill ReamerReduce Machining Time and Increase Tolerances with More Cutting Edges.Increased Cylindricity of Hole Higher Cutting SpeedsBRAND DESIGN GUIDELINES Improved Centering and PositioningOVERVIEW OF THE CERATIZIT GROUP 11Superior Surface QualityInnovative Dragonskin Coating Three Cutting Edges Improve Ef ciency2. Corporate brand For Steel and Cast Iron 12 OVERVIEW OF THE CERATIZIT GROUP BRAND DESIGN GUIDELINESAs an organization, CERATIZIT is branded CERATIZIT Group, with the corporate logo as displayed below:CERATIZITs full line of reamers includes changeable tip, high speed and solid carbide (retipping service available).3. Tagline and company descriptionTaglineA tagline is a catchy phrase or series of words used to make customers, consumers and other stakeholders remember a brand, be it a company brand or a product brand. Companies create taglines to use in various marketing and com-munications efforts with the goal of drawing attention to and creating engagement with their brand. Tooling the Futurewww.ceratizit.com Tagline font: Nimbus Sans L BoldCERATIZIT offers superior hard material technologies, knowledge and services for different industries. By doing so, we are tooling the future on three different levels: 1. The products and applications developed by CERATIZIT aim to tool the future of our business partners and their customers. 2. CERATIZIT tools everyones future through the constant innovation of materials and applications that contribute to shaping a large number of machines, tools, applications and consumer goods that are part of our immediatePresents a uniform image of our company on an internal and external communication levelenvironment and our everyday life. Umbrella brand applied on a comprehensive and superordinate level; whenever possible3. As an employer, CERATIZIT gives its employees the tools to shape their future by providing a dynamic and the sender of all communicationschalenging working environment. At the same time, we look to nd new talents that wil help us tool the future forRepresents and brands our organisation as a whole:the generations to come.C. Tate- our employees- our production sitesBasic rules - our sales ofcesal ctemag.com/cteguide.com31The CERATIZIT grey colour is the tagline standard colour, and is applied on brochures, catalogues and posters for example. When the tagline is used as a design element, it can be implemented in the CERATIZIT red colour. A white version is owed when the tagline is placed on a coloured background. Tooling the Future Tooling the Future Tooling the Future Toolingthe FutureIf the tagline is to be displayed with the logo independently in print, the folowing dimension and placement are prescribed. Abrasives.indd 31 File templates of this version or just the tagline can be requested from the Group Communications and Marketing department. 11/16/20 7:02 PMHExclusion zone = H Alternative placementdepending on space a, with one or tvailablewo H.CERATIZIT GROUP November 2019November 2019 CERATIZIT GROUP'